• Always Claim that Appointments are based on Merit Not Loyalty: Lincoln claimed to reward positions to people who have the merit to achieve public service ends. He did not believe in distributing graft to his friends and supporters to a great extent. He did have a lot of graft to distribute but he did not want to be seen as a leader of a patronage fiefdom. Chase attacked him when he planned to run for president by claiming that that Lincoln rewarded only his friends: those people who could close rifts within the party and not the qualified. This, in effect, meant that Lincoln was only interested in rising to power for the perks of distributing graft to his friends. This disparaged Chase’s character. If you can claim that a person’s political behaviour is based on advancement then you will be successful. You can also make this claim anyway despite the fact that the person has no real intentions in that direction. Everyone is cynical of politicians because they act partly to keep themselves in power.
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