All along, Phil Knight believed that growth was the end to be achieved for Blue Ribbon, his company importing Tiger shoes from Japan. His bank, however, had a different idea. A conservative banking institution, they did not believe in risk and were only concerned with maintaining equity in case of failure. This is key commentary on the difficulties faced by entrepreneurs back in the day. Entrepreneurs have various funding options, but back then even inter-state financing from banks wasn’t possible. Venture capitalists were a far cry, and investment in startups wasn’t an established subculture. There wasn’t much encouragement given to a new idea.
Phil Knight renews acquaintance with an old classmate he had met on the tracks one day, Jack Johnson. Johnson reveres the sport of running like no other, and looks upon it as something almost divine. Although enthusiastic and energetic, Johnson is perhaps too much so. Beginning with working part time for the author, he ends up becoming the first full time employee of the company through sheer doggedness, quitting his day job for it. Johnson is relentless in his communication – the author starts getting overwhelmed with Johnson writing two to three letters everyday.
With the bank continuously bearing down on him for maintaining equity and having to wheedle for a loan everytime he needs to order a shipment, Knight applies for the position of an accountant and gets recruited by Price Waterhouse. This becomes a stepping stone for him as he meets the next big influence in his life – Delbert J. Heyes, the leader of his team. Heyes makes Phil look at numbers in a way that makes him feel like an artist. Moreover, this job allows Knight to intricately study how and why different kinds of companies go under, and how the ones that survive flourish. Cash is king in all cases; accounting and cash. Phil starts taking notes for the purpose of his own company.
Phil also begins drinking a lot, courtesy the company of Mr. Hayes and the Reserves. With a full day ahead of him, he begins to handle his job, the Reserves training as well as his company all at once. With so much alcohol in his system, it becomes difficult to handle but Knight rallies on. Bowerman, on the other hand, rises up to help the company while Knight is so engaged. Having received a grand reception in Japan upon visiting the shoe factory offices, Bowerman gets excited about new possibilities and works on endless new shoe modifications for adapting Tiger’s Japanese products specifically for the American feet. Knight also picks up life lessons from Bowerman in ’65 about making the most of twenty four hours in a day. Apart from shoe design and his coaching, at a time Bowerman had multiple projects going on; for instance, trying to make the perfect energy drink for track racers. Bowerman was effectively inventing Gatorade. On top of that, Bowerman managed a family life as well as reveals that he is writing a book.
The above notes are based on ShoeDog by Phil Knight – Founder of NIKE INC.