The mouse should be our eyes when we are using computers. Instead of touching the screen, the relationships should be managed by the retina’s location on the screen. This seems to be a sensible move since marketers are constantly trying to find out which part of a website is most attractive and why. In the next decade, market research on where eyes move on a computer screen will bring consumers and brands to a 1 to 1 relationship. The camera on most computers will be able to track our eye movements so that there is a seamless dialogue between the computer and the user. As a means of navigating a computer, using the position of the eyes is a sensible way forward instead of the using fingers to control our relationship with computers.