(III) Workers are interchangeable, therefore we should strive to be linchpins, irreplaceable within the work force. (continue)
A day’s work should not be a remuneration from work = pay. We are willing to sell ourselves so cheaply. Is that it? The transaction is over? The relationship is unfair. Godin is asking you to stop following instructions, and start being an artists? Someone who dreams up new ideas and makes them real, to stop being a cog, and act like a human being. You should become an artist at work. The marketer can also be an artist Godin contends.
It’s not that you can’t, it’s that you won’t be a linchpin. Godin believes that being the linchpin is the most financially responsible choice, and not a risk whatsoever. The new American dream is a lie. The thinking that “that’s not my jobs” is destructive. Employees are more willing to give refunds then deal with conflict: a) keep your head down, b) follow instructions, c) show up on time, d) work hard, e) suck it up.
What do employees really want? Top ten things:
- Responsibility, and challenges,
- Flexibility
- A stable environment
- Money
- Professional development
- Peer recognition
- Stimulating colleagues and bosses
- Job content that is exciting
- Organizational culture to achieve
- Location/community.
Notes from Seth Godin’s Lynchpin