Become an entrepreneur, and race to the top. That’s what Seth Godin is saying these days, and he is actually correct (after years of peddling semi-serious internet marketing literature) that there is a need for individual ownership of ones own destiny. Perhaps not for most, but North America is in a more permanent recession as the industrial system is in a process of collapse. People are conditioned to fear failure, instability, but the society our parents grew up in is rather different to our own, and an unclear new path needs to be formed by channeling our understanding of market forces, sustainable ideas, and viable value propositions. Instead of chasing lower prices, find something you are good at, and create value.
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