Part 3: Principle 5 “The Secret of Socrates”: always begin a discussion with agreement on the basics. Turns a person’s negatives into affirmatives. “Are you the kind of person that likes to save money?”
Principle 5: Get the other person saying ‘yes, yes’ immediately.
Part 3: Principle 4 “A Drop of Honey”: gentleness and friendliness is always stronger than fury and force. Abraham Lincoln once said that “a drop of honey catches more flies than a gallon of gall.” People are more receptive to kindness than to austerity.
Part 3: Principle 3 “If You’re Wrong, Admit It”: When it advantageous, admit that you’re absolutely wrong. Fighting will not get you very far. Don’t be afraid to be wrong because it will get you no where.
Principle 3: If you are wrong, admit it quickly and emphatically.
Part Three: How to Win People to Your Way Thinking Part 3: Principle 2 “A Sure Way Of Making Enemies – And How To Avoid It”: Don’t tell people that they are wrong ever. There is magic in phrases such as: “I may be wrong. I frequently am. Let’s examine the facts.”
Principle 2: Show respect for the other person’s opinions. Never say, “You’re wrong”.
Part 2: Principle 5 “How to Interest People”: make yourself agreeable by discussing things that would interest that person. Understand their interest in something and play along. Always be interested in what they have to say; this shows respect for that person.
Principle 5: Talk in terms of the other person’s interests.
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