Trump is Running for US President

Well, this will add some spice to the Republican leadership race for sure. We know Hilary Clinton has next to no opposition. but the Republicans have over a dozen applicants for the top job. Enter Donald Trump who decides to run for President of the United States. I used to enjoy The Apprentice, so did millions of people. His ratings were very high. I also read his book The Art of the Deal. I think his theory on public relations is quite sensible; sensationalism works. Hyperbole gets front page attention. Positive mental attitude is great motivator. He communicates really simply and really well. And then he opens his mouth policy-wise. Argh. “They bring their drugs, they bring their crime, they’re rapists and some, I assume, are good people” about illegal Mexican immigration. In the art of content marketing, Trump’s messaging is bound to get a lot of free media attention. But it’s hurtful, politically incorrect. Of course, he seems like a Goldwater at this point, or the authoritarian America has been looking for? Perhaps he’ll evolve into a good politician. But he is unconventional. And in his speech he listed out everything that is wrong with the US. Let’s see what happens. I think Clinton might have difficulty as entertainment and sales is part of the persuasion tool kit and Trump has it in spades, regardless of actual policy. People elect people. 

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