Well, this will add some spice to the Republican leadership race for sure. We know Hilary Clinton has next to no opposition. but the Republicans have over a dozen applicants for the top job. Enter Donald Trump who decides to run for President of the United States. I used to enjoy The Apprentice, so did millions of people. His ratings were very high. I also read his book The Art of the Deal. I think his theory on public relations is quite sensible; sensationalism works. Hyperbole gets front page attention. Positive mental attitude is great motivator. He communicates really simply and really well. And then he opens his mouth policy-wise. Argh. “They bring their drugs, they bring their crime, they’re rapists and some, I assume, are good people” about illegal Mexican immigration. In the art of content marketing, Trump’s messaging is bound to get a lot of free media attention. But it’s hurtful, politically incorrect. Of course, he seems like a Goldwater at this point, or the authoritarian America has been looking for? Perhaps he’ll evolve into a good politician. But he is unconventional. And in his speech he listed out everything that is wrong with the US. Let’s see what happens. I think Clinton might have difficulty as entertainment and sales is part of the persuasion tool kit and Trump has it in spades, regardless of actual policy. People elect people.