“We become what we behold. We shape our tools and then our tools shape us.” Marshall McLuhan
The photoshopping of models for the last few decades has misled audiences, but the truth is reassuring. Most beauty models are visually manipulated after the fact. Of course, to become a model, there are pre-requisites but the pressure placed on all Western women by implied social norms has significantly influenced behaviour, and spending habits. The beauty industry is a massive billion dollar industry….