Part 2: Principle 3
“If You Don’t Do This, You Are Headed For Trouble”: memorize people’s names by connecting it to other associations. The average person is interested in his or her own name in print. Remembering a person’s name is extremely valuable. Conquer difficult to pronounce names and they will be greatly impressed. Statesman name buildings in people’s honor. During a conversation repeat the name of the person you are addressing. Writing down the name will create a visual picture in your mind.

Principle 3: Remember that a person’s name is to that person the sweetest and most important sound in any language.