1) Don’t let the vision behind the idea cloud the utility of the product: users will make a decision of your idea in less then 1 second so it better be really useful upfront.
2) Recognise & embrace your constaints: build a simple matrix to explain your ideas. Then Groupon had a problem where they can’t serve businesses so clone businesses popped up. This is definitely not the reality in 2015 because Groupon was a viral business model.
3) Have a growth plan: how are you going to scale? email marketing would be the best way to keep people engaged. The Point did not have the scalability needed. The best tools aren’t always cool: Mason prefered email over twitter. Invest in a sales force. Don’t get your startup A social network for dogs
4) Failure is really really important: it shapes the way you make decisions. Mason assumed that he was going to succeed with The Point. Set yourself up by having a low opinion of your abilities. If you think you are really good at something you are probably over estimating your value. Mason knew that Groupon was not going have a rosie ending…
5) Refuse to quit: The Point was a struggle for a long time. Only after coming up with Groupon so they did started them out.
Perhaps the best way to learn is when you are happy &/or in a state of play. The Bank of England has created some engaging interactive content that is rather shareworthy. If only they would make easy to do so…..click or tap below to learn more.
I didn’t know that Daft Punk lifted all of their best hooks from artists prominent in the 1970s. The new songs are largely most successful then their proginator. I’m guessing most people do not know that is the case however. I only recently discovered this heavy borrowing tactic myself. I guess the lesson is that if you can find an excellent beat/hook you should it exploit to create something largely original. It is therefore essential that you are listening to quality music that is worth re-writing. For example, I took “Please Mr Postman” & created a completely different song here:
Kinda nifty, I have no issue with reinventing existing content. In fact, I think that is a valid source of true innovating anyway. Interesting that I can’t think of this form of sampling occuring in literature, a sort of find in replace tactic….
The real story is the future revenue for Star War Battlefront. Dice Games has produced what appears to be a first person game that combines topnotch graphics and spectacular but violent game play with a global brand that’s about to release a highly anticipated film in 2015. We know that video games are already much more lucrative than film as of 2009. Movies are a 30 Billion dollar industry while Video Games at a 70 Billion dollar industry. Isn’t it more entertaining to be part of the story rather than passively watching a film? I believe that the film will make 1.5 Billion but this video game could make much more….and as a proxy, I use revenue to mark the entertainment value of a content. Therefeore Battlefront, quite possibly, will be more entertaining than any of the films.
Why The Next Spielberg Should Explore Video Games As An Avenue for Story Telling
people like to feel part of the story;
more money: you can’t easily pirate a video game whereas film is easy to pirate, they are easier to access than a movie theatre;
Random House sales from the first book release of Star Wars
$200 Million
Revenue last year from games and toys
$1.5 Billion
Global War & Video Games:
Dice Games is responsible for the video game above. It looks as though game developers are pushing the boundaries further with war gaming and with highly entertaining effects. Although war is not supposed to be taken lightly, games like this do aclimate players to violence which could be helpful in an alien invasion or an unfortunate proxy drone war between competting world powers. Certainly land invasions that are piloted by people sitting in their pijamas is on the horizon in our near future as a species. I hope to not be a civilian victim of a drone attack in my lifetime though, so lets work on world peace people! Interesting that Dice is Swedish.
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