What does the domination of the consumer marketplace by these 10 conglomerates mean for innovators, entrepreneurs and new entrants? How can new products overcome the dominant brands already present? Surely, there is a constant state of flux…Is the challenge going to increasingly be made through e-Commerce led distribution of goods rather than through brick and mortar product delivery? Would it be wiser to build up equity, assets and infrastructure then sell into one of the dominant conglomerates? Learn more about theses companies at MINA.
Category Archives: Business
Lee Iacocca: Change Your Marketing Talent Where Necessary
In the early 1980s, Iacocca removed BBDO from Chrysler and brought on Kenyon & Eckhardt instead which had developed the “Ford has a better idea” campaign. K&E had also helped with the Lincoln-Mercury division with the sign of the cat. Iacocca made sure that K&E was brought in on the early details of production of new models so that the $100 million investment on production received extensive thought on marketing. Trying new things with old friends was what Iacocca was all about when he brought K&E in. One gimmick used was to have customers consider a Chrysler with a test drive, and if they then decided to buy a competitors car, they would get $50 bucks for at least testing a Chrysler. The dealers thought this would be gamed but it worked. There was also the money back guarantee ‘buy a Chrysler and if you don’t like it after 30 days, then bring it back for a full refund.’ The paperwork alone would have killed Chrysler but fortunately, most people play fair and only 1 percent of customers would bring their car back.
This is a synopsis & analysis based on Iacocca: An Autobiography and other miscellaneous research sources. Enjoy.
Seth Godin – Poke The Box
PokeTheBox An interesting idea from Seth Godin, whom I respecfully disagree with on a variety of fronts.
The History Of Apple (dans Quebecois/Francaise)
This is a fascinating film from RadioCanada.ca regarding Apple.
KickStarter Owen&Fred
This is an amazing set of bags and other products from Brooklyn based Owen&Fred. I really like this company’s website. I might be biased on this but Owen and Fred has a great team. They design and sell gear, and goods for men, and most of it is made in the U.S.A. Owen & Fred was called the ‘perfect one-stop e-Shop’ and “Best Stuff of 2012” by GQ Magazine, and I find it hard to disagree.