Part 2: Principle 2
“A Simple Way To Make A Good First Impression”: Smiling brightens everyone’s day. People are as happy as they choose mentally. You are how you feel. Smiling costs nothing but has valuable returns.

Principle 2: Smile

Part Two: Six Ways to Make People Like You.
“Do this and You’ll Be Welcome Anywhere”: People are interested in themselves most. The best way to get people to like you is to be interested in them. Always radiate interest and enthusiasm. Remember people’s birthdays. Get to know their interests and then use that knowledge to improve your relationship.

Principle 1: Become genuinely interested in other people.

Part 1: Principle 3
“He Who Can Do This Has the Whole World With Him. He Who Cannot Walks a Lonely Way”: We should argue for what the customer or people want. Even if you win an argument the pride of your opponent will not allow them to acquiesce. The best way to help people is to understand where their perspective resides. Prioritize what the customer achieves with your support.

Principle 3: Arouse in the other person an eager want.

Part 1: Principle 2
“The Big Secret of Dealing with People”: everyone wants to feel important. The best way to motivate people is by appreciation and encouragement. Be anxious to praise but loath to find fault. Excessive flattery is also a liability.

Principle 2: Give honest and sincere appreciation.