Tag Archives: Disney

Walt Disney: Always Dreaming Of Tomorrow / Engineer Your Future

Disneyland ParkDisneyland was finished in 1955 in Anaheim California but it had a limited size and the value of the land around Disneyland was astronomical once the business model was proven to be highly successful. Hotels, restaurants were built around Disneyland which made expansion difficult. As a result of the difficulties faced in California, Walt Disney was engaged in a cloak and dagger ploy to buy land and then build a massive theme park in central Florida.

Walt Disney Amusement ParkIn 1964, Walt was able to purchase a great deal of land but it had to be done secretly. $180 per acre was the cost for a total of 27,000 acres of swampland. The utilitor was built on the ground floor and Disney World’s Magic Kingdom was actually build 14 feet above this walkway system for employees. DisneyWorld was opened in 1971 with an attendance that hit 10 million in less than two years. The theme park was the perfect tourist attraction. One of the powerful ideas fuelinf Disney World was that DisneyWorld is the never-ending plus-able theme park. Walt Disney World is ‘always in a state of becoming’ implying that DisneyWorld is never finished. As a child we were always told that.

Disney World FloridaIn reality, DisneyWorld has brand power such that it no longer needs to expand its development. It was an ingenious design. Epcot was the vision of modern planned communicty development. For Disney, building something real which is tangible gives you more control. If Walt Disney asked that you did something, you’d better make it real. Optimal Behaviorists push to maintain the top of their energy with a feeling of optimistism. Disney lived by this credo of using every minute of the day to achieve set goals.

Walt Disney: Government Decisions Have Influence On Everything Including Creative Enterprises

Disney Strike 1941Disney lost revenue due to the 2nd World War which meant that roughly 40% of the companies revenue was cut. After the success of Snow White, Disney had invested in a major Pinocchio and Fantasia, which were not able to replicate the 8million dollars of revenue that Snow White delivered. You need finances to make things happen of course. If Snow White had been a failure, Disney Studios would have likely shutdown.

Treasure IslandDisney Studio was ripe for unionisation directly because of the decreased movie going in Europe in the 1940s. Later, government policy in the UK forced Walt Disney to create a film in the UK since at the time Disney tax revenue was being taken out of the UK. The result was the creation of the first live action Disney production which was a version of Treasure Island. Disney studios was commandeered by the US army after Pearl Harbour and the company was forced to create an anti-Nazi propaganda films for a time. So yes, governments tend to mess with businesses in more overt ways when needed.

Walt Disney: Early Failure Is Good Learning / Understanding Your Strengths And Weaknesses:

Multi-MickeyWalt Disney incorporated Laugh-O-Gram films at age 20. But Disney was completely incompetent as an artist and couldn’t draw Mickey if asked.  Disney was the visionary instead. But by the late 1920s, Laugh-O-Gram had failed as a viable business with Walt doing (unfortunately) a good portion of the drawings for his cartoons. What Walt realised was that his talent did not lie in actually drawing cartoons. Instead Walt Disney had the intelligence to hire and train quality artists rather than try to improve his skill as an artist and persist in failure. Kansas City Film Ads introduced him to puppet joints but he was unsuccessful in animating them. Only after moving to the West Coast could he, his brother and Iwerks realise their full potential as artists, project managers and entrepreneurs. Disney famously invested in training his employees in an art school to improve the visual quality of the backgrounds and character craft. “I put all my artists back to school” then set up a new art school within Disney Burbank Studios to control the education more closely. Because they were dealing with action, reaction and motion, these animators had to try to bring the animals to life while making the act realistic.

Bambi Original DrawingsAudiences had to believe in the animals and Disney’s perfectionism made sure that this was realised. He knew what he wanted to do but then realised his weaknesses and shifted his career. Other artists would provide the human-like characteristics to characters in all the Disney movies. The human like features were essential to allowing viewers to connect with Bambi or Jiminy Cricket, as examples. So in short, Disney trusted in the creative genius of his team rather than micro-manage his team and the creative process. He had the ability to trust in others and focus on what he could bring to the table which was vision, financial backing and business acumen.

Walt Disney: Create the Platform for Innovation And Take Credit For Everything On That Platform

Snow WhiteWalt Disney was not that great as an animator but he was at the forefront of what logically should happen, but no idea can be realised without finance. He knew how to make gambles on game-changing ideas so much so that he was willing to mortgage his house to create Snow White. Since Disney took so many risks, he didn’t like giving out praise to his animator, he felt he was the only one worthy of praise. Walt always attempted to take as much credit for creative output as possible. After all, nothing would have existed with out a risk taking visionary such as himself. He had a chronic cough especially when he was bored, liked to wear casual sweaters and smoked chesterfields in the meeting, which were regularly scheduled to ensure production was moving on schedule. Disney would animate each ‘voice’ of the each characters but that was the extent of his contribution. No one got credit, not even Walt Disney’s brother Roy who kept the finances in check throughout the development of the Disney empire. This thinking was precisely due to business experiences where Disney had been robbed of value by other manipulators like Charles Mintz.

Disney Strike 1941Disney was viciously anti-union in the 1940s. Walt wanted to reward employees who did exceptional work while refusing to provide salary boosts to mediocre employees, he believed it was his right as the creator of the job opportunities in the first place. He didn’t like to fire most employees directly and delegated that to his top executives. As revenues floundered during the 2nd World War, he had to cut back on staff…The 1941 strike lasted 5 weeks after which the union was solidified much to Disney’s disapproval. Walt Disney later went on the offensive in order to attack Disney was against having cartoonists getting credit generally throughout his life and wanted them to act as functionaries through salary compensation as the sole means of recognition. Walt Disney had meetings transcripts carbon copied to ensure that his instructions were fulfilled.

Disney Attacks Leftwingers