(IV) The Zero Sum Game within the Economy Is A Lie.

New wealth can be created by reinventing a business model. Godin believes that the pie (economy) is not limited, and does not delinate how large the pie could be. The example is Kim Berry of the Programmers Guild, a non-profit lobby in Congress to ban Visas for talent programmers from outside the US. For him, it’s a win/lose, not a win/win to have diversity and foreign competition within the US programming community. This is completely absurd since programmers can be anywhere, and still program via telecommuting. Also, great talent can create innovation and more productivity, this then leads to more demand, the programmers guild could grow tenfold by enlarging the pie.  The scarcity of resources might make it clear that wealth is derived from 1^st resource acquisition, 2^nd the specialists within finance, et cetere, 3^rd the service technology and industries but Godin believes the pie can be enlarged, while Berry believes that there is a limited size to the macro-economic pie.