The mouse should be our eyes when we are using computers. Instead of touching the screen, the relationships should be managed by the retina’s location on the screen. This seems to be a sensible move since marketers are constantly trying to find out which part of a website is most attractive and why. In the next decade, market research on where eyes move on a computer screen will bring consumers and brands to a 1 to 1 relationship. The camera on most computers will be able to track our eye movements so that there is a seamless dialogue between the computer and the user. As a means of navigating a computer, using the position of the eyes is a sensible way forward instead of the using fingers to control our relationship with computers.



Ray Bradbury 1920 – 2012
The man who taught me the meaning of books has passed away. He will ‘live forever.’
Virtual Seating: Experience Barcelona FC in the Comfort Of Your Home
The idea of virtual reality through programs like Second Life has been around for sometime. The merging of the virtual, and the real will be increasingly important in the mid-21st century. Business meetings could be conducted in a virtual setting. The ONLY problem with these ideas are not whether it can be done, but whether it should be done. By making business meetings virtual, people will not have the excuse of traveling to Hong Kong for a weekend trip.

Why aren’t all subways/undergrounds automated? Unions. There is an ongoing struggle between innovation, and forces for the status quo across the political spectrum. The real experience is going to be better than the virtual for a long time to come, and it should be protected as the authentic reality. If you want to invest in virtual reality, front row seats at a Barca game might be cool. The real experience is something you can’t easily replicate.
British Caledonian Airways
The ridiculous advertising of British Caledonian. The Airline industry is a tough tough place. There are few competitor but suppliers (pilots, crew, bagage) and buyers (customers) have strong bargaining power.