Part 2: Principle 4
“An Easy Way to Become a Good Conversationalist”: people love to talk about their experiences. Listen intently to what is being said. People do not actually care about your problems one/tenth as much as they care about their own.

Principle 4: Be a good listener, encourage others to talk about themselves.

Part 2: Principle 3
“If You Don’t Do This, You Are Headed For Trouble”: memorize people’s names by connecting it to other associations. The average person is interested in his or her own name in print. Remembering a person’s name is extremely valuable. Conquer difficult to pronounce names and they will be greatly impressed. Statesman name buildings in people’s honor. During a conversation repeat the name of the person you are addressing. Writing down the name will create a visual picture in your mind.

Principle 3: Remember that a person’s name is to that person the sweetest and most important sound in any language.

Part 2: Principle 2
“A Simple Way To Make A Good First Impression”: Smiling brightens everyone’s day. People are as happy as they choose mentally. You are how you feel. Smiling costs nothing but has valuable returns.

Principle 2: Smile

Part Two: Six Ways to Make People Like You.
“Do this and You’ll Be Welcome Anywhere”: People are interested in themselves most. The best way to get people to like you is to be interested in them. Always radiate interest and enthusiasm. Remember people’s birthdays. Get to know their interests and then use that knowledge to improve your relationship.

Principle 1: Become genuinely interested in other people.

Part 1: Principle 3
“He Who Can Do This Has the Whole World With Him. He Who Cannot Walks a Lonely Way”: We should argue for what the customer or people want. Even if you win an argument the pride of your opponent will not allow them to acquiesce. The best way to help people is to understand where their perspective resides. Prioritize what the customer achieves with your support.

Principle 3: Arouse in the other person an eager want.