This is an excellent video about posture, sitting and ergonomic well being from a furniture store in the US. I was particularly impressed with the quality of the video and the scientific argument presented. It could be fun to do some more research into this topic!
Category Archives: Business
Lee Iacocca: External Factors Cannot Be Predicted
When the Shah fell in January 16th, 1979, the price of gas doubled. Gas guzzlers like RVs were the first to stop selling. The myth that the Big Three could have anticipated the spike in gas prices is foolish according for Iacocca. Until 1979, the customers wanted big V8 engines and demand was very high. Iacocca argues that small cars do not sell well in good times. The customers were leading the way. In 1978, Chrysler had small car but customers did not want to buy them. Period.
Customers were not interested in small cars before 1979 as evidenced by Honda and Toyota who were not performing well in the US. The fact is that Toyota and Honda built nothing BUT small cars so whenever the shift occurred they would benefit. Everything changed when 700,000 Toyotas were sold at black-market prices with $0.65 per gallon price tags. There was a 15% rise in demand for small cars in the first 5 months of 1979. This is a catastrophic shift. In one day, van sales fell by 42%. Iacocca was ready with plans for his K-car but the recession nosedived Chrysler towards a brutal destruction.
This is a synopsis & analysis based on Iacocca: An Autobiography and other miscellaneous research sources. Enjoy.
The Companies That Dominate The Consumer Marketplace
What does the domination of the consumer marketplace by these 10 conglomerates mean for innovators, entrepreneurs and new entrants? How can new products overcome the dominant brands already present? Surely, there is a constant state of flux…Is the challenge going to increasingly be made through e-Commerce led distribution of goods rather than through brick and mortar product delivery? Would it be wiser to build up equity, assets and infrastructure then sell into one of the dominant conglomerates? Learn more about theses companies at MINA.
Lee Iacocca: Change Your Marketing Talent Where Necessary
In the early 1980s, Iacocca removed BBDO from Chrysler and brought on Kenyon & Eckhardt instead which had developed the “Ford has a better idea” campaign. K&E had also helped with the Lincoln-Mercury division with the sign of the cat. Iacocca made sure that K&E was brought in on the early details of production of new models so that the $100 million investment on production received extensive thought on marketing. Trying new things with old friends was what Iacocca was all about when he brought K&E in. One gimmick used was to have customers consider a Chrysler with a test drive, and if they then decided to buy a competitors car, they would get $50 bucks for at least testing a Chrysler. The dealers thought this would be gamed but it worked. There was also the money back guarantee ‘buy a Chrysler and if you don’t like it after 30 days, then bring it back for a full refund.’ The paperwork alone would have killed Chrysler but fortunately, most people play fair and only 1 percent of customers would bring their car back.