Brilliant Failures Help You Grow:
NeXT was created to build beautiful computers but they completely flopped in the market place because of important issues like price and release date timing. Jobs was able to explore his whims as an artist at NeXT which would be useful later on. The logo of NeXT was designed by Paul Rand who did the IBM logo and it arguably one of the best in tech in the 1980s. The logo boasted big potential that did not fully materialize as it had at Apple. Meanwhile, Jobs had asked Frog (the design firm involved in various Apple products) to not work with Wozniak and threatened legal action in order to harm Wozniak’s ability to create his own company (Woz had departed Apple in 1985 citing disappointment with how Apple had changed under Scully and Jobs). In addition, Jobs resolved the lawsuit placed against him by Scully and Apple after his departure. NeXT agreed to a) not compete with Apple by launching only after March 1987, b) produce an education computer only, c) NeXT could not use an operating system compatible with Apple. The final one was a bit silly since that was not in its interests.
This is an analysis based on Steve Jobs by Walter Isaacson and other sources of research. Enjoy.